Kazakhstan, 18th Aug 2025 – HYDE, an independent coffee company led by Sergey Baburov, announced plans to participate in the Caffè Culture Show 2025, an international coffee exhibition that will be held on September 30 — October 1 in London. Participation in the event will be part of the brand’s professional agenda aimed at observing industry trends and clarifying approaches to product and visual development.
The Caffè Culture Show is an annual exhibition that brings together representatives of the coffee business, technology solutions and retail. HYDE sees participation as an opportunity to structure internal observations, evaluate ways to present a product in a retail environment, and refine parameters related to packaging, assortment, and customer interaction.
The team’s preparation for the event includes:
– analysis of the current product line and packaging approaches,
– selection of visual and informational materials for the internal presentation,
– preparation of an itinerary for the exhibition and priority topics in the business program.
HYDE plans to use the exhibition as a platform for observing and collecting references on packaging, point-of-sale navigation, showcase design, flavor presentation, and coffee presence formats in an urban environment. Special attention will be paid to the visual language of the stands, communication style and customer engagement scenarios..
“For us, participation in the exhibition is part of the methodical work. This is an opportunity to look at the industry from the outside and ask yourself the right questions: how do our solutions meet expectations, how can we adapt our approaches to a more mature market, and what can be improved in the brand perception structure,” commented Sergey Baburov, HYDE founder.
Following the trip, the HYDE team plans to prepare internal review materials that will be used in updating the product strategy, visual identification and packaging solutions. The possibility of releasing a small series of posts or notes with key observations is also being considered.
The company does not plan commercial announcements within the framework of the event and does not consider the exhibition as a marketing activity. The main focus is on observing, analyzing, and structuring information that can be applied in the next stage of brand development.
The participation in the Caffè Culture Show 2025 will be the HYDE team’s first international visit to an industry event. In the future, it is planned to continue to participate in professional events in Europe and Asia, including in the format of research trips and workshops.
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Website: https://hydecoffee.kz
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Organization: Hyde Coffee KZ
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Website: https://hydecoffee.kz/
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Country:Kazakhstan
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