As global e-commerce accelerates into 2025, Shopify merchants are facing two major operational hurdles: accurate shipping rate calculation across complex fulfillment setups and automating customer engagement during stockouts.
Addressing these high-impact issues, Smartive introduces powerful advancements to its two flagship solutions: ShipEZ and NotifyEZ. These systems are engineered to help merchants optimize fulfillment costs, elevate the customer experience, and recover lost revenue.
With Shopify stores increasingly operating across multiple warehouses, diverse product categories, and a variety of customer groups, traditional tools often fall short. Smartive’s solutions deliver true enterprise-grade capabilities while remaining intuitive and accessible for merchants of all sizes.
ShipEZ: The #1 Shipping Rates App for Shopify in 2025
ShipEZ stands out as the market-leading Shopify app for shipping rates & rules, built specifically to handle the complexities that Shopify’s native system cannot. It bridges the gap between basic platform settings and the nuanced needs of modern logistics.
1. Unified Rate Calculation Across All Locations & Shipping Profiles
One of the most persistent issues in Shopify is the default engine’s tendency to split shipments by fulfillment location and shipping profile. This often results in “double shipping costs” being presented to the customer, leading to sticker shock and cart abandonment.
ShipEZ solves this with a proprietary Combine Rates Engine that:
- Merges all shipments into one single final rate.
- Prevents overcharging to keep prices competitive.
- Ensures checkout stays transparent and optimized.
The system works seamlessly even when items ship from different warehouses or belong to different shipping profiles. This capability is essential for merchants looking to implement a successful free shipping shopify app strategy, ensuring that “free shipping” thresholds are calculated correctly based on the total cart, not split parcels.
2. AI Packaging Algorithms for Real Carrier Accuracy
ShipEZ is among the first wave of tools to offer AI Package Optimization. This feature automatically determines the optimal box combinations before calculating rates, minimizing dimensional weight charges.
This enables exceptionally accurate real-time quotes from major carriers, including:
- Americas: UPS, FedEx, USPS, DHL.
- Oceania: Australia Post, New Zealand Post, Sendle.
- Global: DHL Express and more.
By providing precise data, merchants can offer the best shipping rates for Shopify checkouts, ensuring they neither undercharge (eating into margins) nor overcharge (losing customers).
3. Advanced B2B-Friendly Rules & Customer Segmentation
For B2B merchants, pricing is rarely “one size fits all.” ShipEZ supports dynamic rates based on granular customer data, allowing for complex B2B strategies to be set up in minutes. You can define rules based on:
- Customer Tags: (e.g., Wholesale, VIP, Reseller).
- Email Domains: Automatically apply rates for specific corporate domains (e.g., @company.com).
- Logged-in Status: distinct rates for guests vs. members.
4. Powerful Condition-Based Rules
ShipEZ offers unmatched flexibility for rule building, allowing merchants to create logic based on:
- Product tags, types, and vendors.
- SKU sets and inventory levels.
- Weight, price ranges, postal codes, and zones.
Whether you are offering a shopify app free shipping promotion for a specific region or adding insurance surcharges for high-value items, ShipEZ acts as an enterprise-level rules engine directly within your dashboard.
NotifyEZ: Complete Multi-Channel Notification System for Shopify
NotifyEZ is Smartive’s smart notification platform designed to help merchants recover revenue, automate communication, and improve customer satisfaction through a unified interface.
1. Recover Revenue with “Back in Stock” Alerts
“Out of Stock” pages are traditionally conversion killers. NotifyEZ functions as a robust Shopify back in stock app, transforming these dead ends into waiting lists.
- Multi-Channel Sign-up: Customers can subscribe via Email or SMS.
- Instant Automation: When inventory levels are replenished, notifications are triggered instantly.
- High ROI: Bringing high-intent customers back to the store is one of the most cost-effective marketing strategies available.
2. Multi-SMS Gateway Integration
For merchants focused on mobile engagement, NotifyEZ integrates with a massive range of providers, making it a contender for the best sms marketing app for shopify utility tools. Supported gateways include:
- Twilio, Vonage, ClickSend, Sinch, Infobip, Plivo, Bird, Telnyx, Cequens, Openmarket, and more.
This flexibility ensures that you can use your preferred provider to maintain high deliverability rates for your shopify sms marketing campaigns and transactional alerts.
3. Comprehensive SMTP Gateway Support
Unlike many apps that force you to use their mailing servers, NotifyEZ allows merchants to send notifications through their own email systems. This ensures full sender control and better brand consistency. Supported services include:
- Major Providers: Gmail, Outlook/Office365, Yahoo, Zoho, AOL, Yandex.
- Transactional Services: SendGrid, Mailgun, Postmark, SparkPost, SMTP2Go, Mailjet.
- Custom SMTP Servers: Fully configurable for enterprise needs.
4. Visual Builder & Staff Notifications
NotifyEZ includes a built-in, no-code email builder, allowing merchants to visually design templates for customer notifications and back-in-stock messages.
Furthermore, it keeps the internal team in the loop. Merchants can configure internal alerts for New Orders, Low Stock, Fulfillment Updates, and Payment Confirmations via both email and SMS, ensuring operations run smoothly in real-time.
Built for Growth, Scalability & Merchant Success
Smartive’s mission is to create modern e-commerce applications that are fast, intuitive, and optimized for business growth. ShipEZ and NotifyEZ are engineered with enterprise-grade technologies while maintaining the simplicity that merchants expect inside Shopify.
As the e-commerce landscape heads into 2025, Smartive continues to deliver the tools merchants need to streamline logistics, reduce operational costs, and maximize every sales opportunity.
About Smartive: Smartive builds modern, reliable, and scalable SaaS solutions for global e-commerce. With a strong focus on performance and user experience, Smartive delivers tools that simplify operations, maximize efficiency, and empower merchants to grow sustainably in a rapidly evolving landscape.
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Top 10 Digest journalist was involved in the writing and production of this article.